by Bridget Behe | Mar 22, 2022 | Business Strategy, Season 5
This week’s guest on the podcast is Michigan State graduate Lindsay Daschner, entrepreneur and founder of Forget-Me-Not Farms in southeast Michigan. Lindsay was the MSU Hort Club president a few years ago and embarked on her journey to produce top-notch...
by Bridget Behe | Mar 17, 2022 | Advertising, Business Strategy, Season 5
We are seeing QR codes in more places since the onset of the pandemic. How can your business benefit from using QR codes? Bridget suggests four ways this week. First, consider using them to communicate key product information before (during and after) purchase....
by Bridget Behe | Mar 8, 2022 | Business Strategy, Management, Season 5
Imagine trying to drive your car without a dashboard. You can still drive the car, but without that key information you may not be running well or safe. Your company should have a financial dashboard, posted where key employees can see it, to help them make better...
by Bridget Behe | Mar 1, 2022 | Environment, Season 5
Water is a precious resource. Plants can’t grow without water (nothing lives without water) and we were curious about the relationship between plant water needs, water conservation messages, and the likelihood of a consumer to buy a plant. Bridget has Dr. Mel...
by Bridget Behe | Feb 22, 2022 | Business Strategy, Environment, Season 5
Earth Day is important for all of us and can be a great time to connect with consumers! There are several ways you can connect with them. Consider marketing plants since woody trees and shrubs sequester carbon and many perennials and annuals provide pollinator habitat...
by Bridget Behe | Feb 18, 2022 | Advertising, Retail, Season 5
Bridget and Mel Knuth (Dr. Knuth is an Assistant Professor in the Dept. of Horticultural Sciences at North Carolina State University) talk about some recent research they collaborated on (with Drs. Patricia Huddleston and Charlie Hall) to investigate how consumers...
