by Bridget Behe | Jun 6, 2022 | Consumer, Edibles, Retail, Season 5
This week, Bridget talks about inspiring your customers to grow and used edible flowers. Her research shows that people who buy both flowering and edible plants derive more benefits than those who buy one type or the other. Inspire customers to share their uses of...
by Bridget Behe | Apr 19, 2022 | Consumer, Edibles, Retail, Season 5
Axiom Marketing Group published a study on March 2, 2022, about the top outdoor projects Americans plan to engage in for this year. Bridget talks about how to incorporate these planned projects into your marketing and merchandising efforts this spring. Plenty of...
by Bridget Behe | Feb 18, 2021 | Consumer, Edibles, Season 4, Social Media
Last spring, most retailers had a big time selling food-producing plants and this spring should bring much of the same. Boost your revenue and save some labor by communicating about the most local production they can have: in their own space. Select some smaller...
by Bridget Behe | Jan 6, 2021 | Consumer, Edibles, Season 4
Happy New Year! This week, Bridget talks about some (very) recently published research about the influence of light during production on the flavor of basil. The amount of light the plants receive during production dramatically influences the flavor that consumers...
by Bridget Behe | Jun 11, 2020 | Consumer, Edibles, Retail, Season 3
Dr. Ariana Torres and Bridget continue their discussion of their latest marketing paper on melons. They discuss more from the marketing melon paper including three types of product attributes: search, experience, and credence attributes. All three types of product...
