by Bridget Behe | May 28, 2019 | Consumer, Landscape, Season 2
This week, Bridget and her guest Dr. Susan Barton (University of Delaware) discuss the economic benefits of landscaping. If you provide landscaping services and need some research-based evidence that it is a good investment, this episode is for you! One of the more...
by Bridget Behe | May 21, 2019 | Business Strategy, Consumer, Season 2
What gives businesses longevity? Longevity might be partly explained by being able to see “down the road” which is not myopic. When Ted Levitt first wrote his timeless article “Marketing Myopia” he put forth some key marketing concepts still...
by Bridget Behe | May 14, 2019 | Consumer, Pricing, Season 2
Price is an important part of choice, but certainly not the only one. Bridget’s guest this week is Dr. Alicia Rihn (University of Florida). They discuss a recent study that was conducted at the University of Florida studying how price conscious consumers made...
by Bridget Behe | May 7, 2019 | Season 2, Uncategorized
Marketing frontiers are quite exciting and hemp marketing is no exception. Recent changes in Michigan and throughout the U.S. are opening this market and the challenges and opportunities abound. Listen to Bridget and Trey discuss this dynamic market. Here is a link to...
