by Bridget Behe | Jun 14, 2022 | Consumer, Environment, Season 5
Next week (June 19-25) is National Pollinator Week. Bridget has some ideas to help you highlight this notable week to customers. Keys to engaging customers include information about both food and habitat. Pollinators need seasonal nectar, so an emphasis on the...
by Bridget Behe | Jun 9, 2022 | Business Strategy, Management, Season 5
Bridget’s guest this week is Ken Lane from Hathaway and Lane Direct. Ken self-described himself as a data savant, which is intriguing and not very common in the Horticulture industry. Ken and Bridget talk about his work with data, helping customers to understand...
by Bridget Behe | Jun 6, 2022 | Consumer, Edibles, Retail, Season 5
This week, Bridget talks about inspiring your customers to grow and used edible flowers. Her research shows that people who buy both flowering and edible plants derive more benefits than those who buy one type or the other. Inspire customers to share their uses of...