Bridget’s Key Speaking Topics in 2022:

Consumer Psychology: What People Think Influences What They Buy

Since the onset of the pandemic, the horticulture industry has new customers and increasing sales. Bridget’s 2020 and 2021 research on gardening motivations shows what people are thinking and how it impacts their purchases.

Make Signs People will Read (and then Buy)

Bridget will present some research-based information about how consumers read or ignore signage in the retail store. Signage is essential to communicate many things about the plants (and other products) people can’t know without you telling them.

Cultivate a Culture of Training

It’s a competitive labor market and company culture is more important than ever. Bridget will discuss some elements of culture and help your business understand why a culture of training is essential today.

Display Architecture: Building Displays that Sell Products

In this session, Bridget share her eye-tracking research results about how people “read” displays. Findings work for websites, too.

The Art and Science of Pricing

Dr. Behe will present how setting price is more than cost of production and formulas. The art of pricing involves value perceptions and conveying plant benefits. This session is for growers, wholesalers, landscapers, and retailers.

Contemporary Communications 

With traditional advertising on the decline, Bridget addresses how to engage today’s consumer without alienating existing customers. The “what” and “how” of contemporary communications should help the wholesaler and retailer to engage customers in a more meaningful way.

Don’t see the topic you’re looking for?

Bridget can customize a topic specific to your event for a 50 to 60-minute presentation.