by Bridget Behe | May 29, 2018 | Management, Pricing, Retail, Season 1
In this week’s podcast, Bridget continues her discussion of pricing to include signpost items and the numbers used to show price. Signpost items are common products that most people use to make comparisons about retailers, such as a gallon of milk or a four-inch...
by Bridget Behe | May 22, 2018 | Management, Pricing, Season 1
This week, Bridget starts a short 4-podcast series on pricing. The series begins with a discussion about value. Value is a lot like beauty; it depends on the beholder. Today, Bridget will discuss the five components of perceived value and how they feed into setting...
by Bridget Behe | May 15, 2018 | Consumer, Management, Other great podcasts, Season 1
You can learn a lot from a Zip Code! In today’s busy society, it is becoming increasingly difficult to get people to complete surveys so that businesses can better understand them. Asking for a Zip Code at check-out provide the business with some great...
by Bridget Behe | May 8, 2018 | Management, Pricing, Season 1
Sweden has a mission to soon go cashless and so have some U.S. businesses. How about yours? Do you dare go cashless? In this week’s podcast, Bridget talks about the bold move one Michigan retailer is taking by going cashless. What are the pros and cons for both...
by Bridget Behe | May 3, 2018 | Management, Other great podcasts, Season 1
With this new segment to the Marketing Munchies podcast series, Bridget will introduce some “marketing basics.” This first marketing basics podcast focuses on the definition of marketing. All too often marketing gets confused with (only) advertising. In...
