by Bridget Behe | Apr 24, 2018 | Consumer, Management, Season 1
This week, Bridget builds on the research findings from focus groups with Gen X and Gen Y and discusses four marketing campaigns that put those findings in action. The campaigns are (1) Helping Your Garden Grow: We Guarantee It! (2) Grow Up Gardening, (3) We LOVE...
by Bridget Behe | Apr 17, 2018 | Consumer, Management, Season 1
Baby Boomers have been a key market segment for the Green Industry for decades. What do younger-aged potential customers think about horticulture, plants and gardening? This week, Bridget will discuss four key findings from online focus groups conducted a few years...
by Bridget Behe | Apr 10, 2018 | Consumer, Retail, Season 1
Bridget’s guest on the podcast this week is Debbie Hamrick, Director of Specialty Crops at the North Carolina Farm Bureau. Debbie and Bridget both serve on the Economic Committee for the National Initiative for Consumer Horticulture. They will discuss the...
by Bridget Behe | Apr 3, 2018 | Consumer, Environment, Season 1
This week, Bridget continues to discuss bee-friendly insect management strategies but combines them with consumer perceptions of other eco-friendly practices. These include containers made from recycled materials, sustainably-sourced potting mixes or media, and...
