by Bridget Behe | May 27, 2022 | Consumer, Other great podcasts, Season 5
Bridget and several other colleagues use eye-tracking glasses to better understand how people buy plants and related products. This week, Dr. Mel Knuth (Assistant Professor of Horticultural Sciences at North Carolina State University) returns to discuss a study that...
by Bridget Behe | May 24, 2022 | Management, Retail, Season 5
If you would enjoy seeing some of the best garden retailers in and around Amsterdam, consider joining this year’s IGCA Congress. This annual event returns after a break due to COVID-19. Two of the stops that are “must see” for this tour are the...
by Bridget Behe | May 10, 2022 | Advertising, Season 5
Bridget and Katie Elzer-Peters (Owner, The Garden of Words, LLC) had a chat recently about the June 2022 cover of Better Homes and Gardens. Katie said her two worlds collided in that cover. She and Bridget share some insight about what that cover means to our industry...
by Bridget Behe | May 3, 2022 | Consumer, Season 5
We want our customers to be happy with their purchases but Jessica Hicks DeGraaf (former M.S. student of mine) showed that it was customer delight (not satisfaction) that influenced people to buy a plant again. We revisited her work to better understand the role of...
