What You See is What You Get, and What You Don’t Goes Unsold: Visual Attendance and Choice Overload – by Aaron Staples, Bridget K. Behe, Patricia Huddleston, and Trey Malone
Display Complexity Affects Visual Processing of Horticulture Plant Retail Displays by Bridget K. Behe, Aaron Staples, Patricia Huddleston, and Trey Malone
Seeing Through the Forest: The Gaze Path to Purchase by Bridget K. Behe, Patricia T. Huddleston, Kevin L. Childs, Jiaoping Chen, and Iago S. Muraro
Seeing Red? – The Role of Font Color, Size, and Sale Sign Location in Retail Garden Center Displays – by Bridget K. Behe, Melinda J. Knuth, Patricia T. Huddleston, and Charles R. Hall
Water Conserving Message Influences Purchasing Decision of Consumers by Melinda J. Knuth, Bridget K. Behe, Patricia T. Huddleston, Charles R. Hall, Rodney T. Fernandez and Hayk Khachatryan
The Effect of Involvement on Visual Attention and Product Choice by Bridget Behe, Patricia Huddleston, and Lynne Sage
Display Signs and Involvement: The Visual Path to Purchase Intention by Bridget Behe, Jing Zhao, Patricia Huddleston, and Stella Minahan
Tracking Position Premiums in Discrete Choice Experiments by Marco A. Palma, Bridget K. Behe, Charles R. Hall, Patricia T. Huddleston, and Tom Fernandez
Dr. Behe is a pioneer researcher who introduced the use of eye-tracking technology in consumer research for horticultural products. She has been investigating where people look as they make purchase decisions using both portable and stationary eye-tracking glasses for over a decade. Some of her peer-reviewed publications are linked here. Results are also presented at industry seminars.