Earth Day is important for all of us and can be a great time to connect with consumers! There are several ways you can connect with them. Consider marketing plants since woody trees and shrubs sequester carbon and many perennials and annuals provide pollinator habitat and food. Feature how you recycle plastics and how that might be done in your community. Promote water conservation by focusing the spotlight on drought tolerant perennials, shrubs, and trees. Discuss composting and the ways consumers can reduce landfill waste (the USDA has a great list of ins and outs of composting here). Why not host an Earth Day party where a group of customers does a make-and-take? There are lots of ways to engage consumers with your business for Earth Day.