by Bridget Behe | Jun 14, 2022 | Consumer, Environment, Season 5
Next week (June 19-25) is National Pollinator Week. Bridget has some ideas to help you highlight this notable week to customers. Keys to engaging customers include information about both food and habitat. Pollinators need seasonal nectar, so an emphasis on the...
by Bridget Behe | Jun 9, 2022 | Business Strategy, Management, Season 5
Bridget’s guest this week is Ken Lane from Hathaway and Lane Direct. Ken self-described himself as a data savant, which is intriguing and not very common in the Horticulture industry. Ken and Bridget talk about his work with data, helping customers to understand...
by Bridget Behe | Jun 6, 2022 | Consumer, Edibles, Retail, Season 5
This week, Bridget talks about inspiring your customers to grow and used edible flowers. Her research shows that people who buy both flowering and edible plants derive more benefits than those who buy one type or the other. Inspire customers to share their uses of...
by Bridget Behe | May 27, 2022 | Consumer, Other great podcasts, Season 5
Bridget and several other colleagues use eye-tracking glasses to better understand how people buy plants and related products. This week, Dr. Mel Knuth (Assistant Professor of Horticultural Sciences at North Carolina State University) returns to discuss a study that...
by Bridget Behe | May 24, 2022 | Management, Retail, Season 5
If you would enjoy seeing some of the best garden retailers in and around Amsterdam, consider joining this year’s IGCA Congress. This annual event returns after a break due to COVID-19. Two of the stops that are “must see” for this tour are the...
by Bridget Behe | May 10, 2022 | Advertising, Season 5
Bridget and Katie Elzer-Peters (Owner, The Garden of Words, LLC) had a chat recently about the June 2022 cover of Better Homes and Gardens. Katie said her two worlds collided in that cover. She and Bridget share some insight about what that cover means to our industry...
