by Bridget Behe | Nov 27, 2018 | Branding, Consumer, Season 1
While the word local goes unregulated (as to how far away something truly is local) many people are willing to pay a premium price for locally-produced goods. But have you ever thought about why they are willing to pay more? This week, Bridget and Trey Malone...
by Bridget Behe | Nov 20, 2018 | Management, Season 1, Social Media
Local is one of those unregulated terms that many retailers elect to use. Prior research shows that some consumers are willing to pay more for locally-grown products. Bridget’s guests this week are Dr. Trey Malone (Agriculture, Food and Resource Economics at...
by Bridget Behe | Nov 13, 2018 | Retail, Season 1
This week, Bridget’s guest is Dr. Patricia Huddleston, Professor of Retailing at Michigan State University. Pat and Bridget discuss what this year’s Black Friday sales may bring for both retailers and consumers....
by Bridget Behe | Nov 6, 2018 | Consumer, Environment, Season 1
Dr. Charlie Hall is back again this week to talk with Bridget about human health and well-being benefits of plants. Students learn and retain more when they can see flowers and plants. People are more compassionate when they can be around plants and trees. Obesity...
