33 years
marketing
experience
500
speaking
engagements
600
published
articles
350
retailers
helped
65
impactful
projects

Connect-2-Consumer is Bridget’s passionate initiative to help horticulture businesses better understand and connect with consumers.
Using decades of experience and research, Bridget offers insight, science, and excitement to help businesses make better marketing decisions and turn those decisions into long-term sustainability and profit.
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Podcast
Bee a Friend to Pollinators: Episode 189 (Season 5)
Next week (June 19-25) is National Pollinator Week. Bridget has some ideas to help you highlight this notable week to customers. Keys to engaging customers include information about both food and habitat. Pollinators need seasonal nectar, so an emphasis on the...
Three’s a Trend: Episode 188 (Season 5)
Bridget's guest this week is Ken Lane from Hathaway and Lane Direct. Ken self-described himself as a data savant, which is intriguing and not very common in the Horticulture industry. Ken and Bridget talk about his work with data, helping customers to understand their...
Edible Flowers: Episode 187 (Season 5)
This week, Bridget talks about inspiring your customers to grow and used edible flowers. Her research shows that people who buy both flowering and edible plants derive more benefits than those who buy one type or the other. Inspire customers to share their uses of...
Does Wearing Eye-tracking Glasses Change Behavior? Episode 186 (Season 5)
Bridget and several other colleagues use eye-tracking glasses to better understand how people buy plants and related products. This week, Dr. Mel Knuth (Assistant Professor of Horticultural Sciences at North Carolina State University) returns to discuss a study that...
International Garden Center Congress goes to Amsterdam in 2022: Episode 185 (Season 5)
If you would enjoy seeing some of the best garden retailers in and around Amsterdam, consider joining this year's IGCA Congress. This annual event returns after a break due to COVID-19. Two of the stops that are "must see" for this tour are the floral auction in...
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About
Dr. Bridget Behe is a leading green industry researcher, speaker and consultant with expertise in business management and marketing. Bridget helps businesses make science-based decisions for greater profitability and long-term sustainability.
Services
Contact
bridgebehe@gmail.com
517-353-0346