by Bridget Behe | May 3, 2022 | Consumer, Season 5
We want our customers to be happy with their purchases but Jessica Hicks DeGraaf (former M.S. student of mine) showed that it was customer delight (not satisfaction) that influenced people to buy a plant again. We revisited her work to better understand the role of...
by Bridget Behe | Apr 26, 2022 | Consumer, Retail, Season 5
Mother’s Day is Sunday May 8. While this holiday is typically quite busy for most horticultural businesses, there are some things you might do to enhance your marketing. Could you entice some customers to buy mom (or grandma) a gift card and take them shopping...
by Bridget Behe | Apr 19, 2022 | Consumer, Edibles, Retail, Season 5
Axiom Marketing Group published a study on March 2, 2022, about the top outdoor projects Americans plan to engage in for this year. Bridget talks about how to incorporate these planned projects into your marketing and merchandising efforts this spring. Plenty of...
by Bridget Behe | Apr 12, 2022 | Consumer, Retail, Season 5
Recently published in the Journal of Environmental Horticulture and funded by the Horticultural Research Institute, Bridget and colleagues showed that customers “read” displays much like they read a book. In other words, consumers viewing horizontally...
by Bridget Behe | Apr 5, 2022 | Business Strategy, Season 5
Lindsay Daschner of Forget-Me-Not Farms is back on the podcast this week to discuss some strategies for beginning B2B sales. She and her side-kick, Tater, made calls together with fresh flower samples to help win over new business....
by Bridget Behe | Mar 29, 2022 | Business Strategy, Management, Season 5
There are several types of customer loyalty programs. What does yours look like? This week, Bridget discusses some different kinds of loyalty programs as well as some advantages and disadvantages. Most importantly, measuring the impacts of the loyalty programs should...
