Bridget’s guest this week is Ken Lane from Hathaway and Lane Direct. Ken self-described himself as a data savant, which is intriguing and not very common in the Horticulture industry. Ken and Bridget talk about his work with data, helping customers to understand their data by looking at several data points (especially because three points make a trend). Key performance indicators (KPIs) are different for each firm because they may have different goals. They also talk about some things Ken sees multiple companies doing well and some areas for improvement.