by Bridget Behe | Jul 24, 2018 | Management, Marketing Your Professionalism, Season 1
Marketing yourself is an important part of your career. In this week’s episode, Bridget talks about developing and delivering your elevator speech. Your elevator speech is a brief summary of who you are, what you are doing at work, and what you would like to do...
by Bridget Behe | Jul 17, 2018 | Management, Retail, Season 1
A lot of consumer research, and some eye-tracking studies, have helped marketers understand how vertical merchandising works. Yet, in horticulture, most garden retailers merchandise plants horizontally. This week, Bridget reports on some more eye-tracking research she...
by Bridget Behe | Jul 10, 2018 | Management, Retail, Season 1
Bridget and her colleague Pat Huddleston traveled to the World Marketing Congress in Porto, Portugal, in late June to deliver presentations on some of their eye-tracking work. This week, Pat and Bridget discuss their findings on simple and complex merchandising...
by Bridget Behe | Jul 3, 2018 | Management, Retail, Season 1
Bridget’s guest this week is Dr. Patricia Huddleston, a professor of retailing at Michigan State. Bridget and Pat discuss some retail changes and challenges for sellers to create a compelling shopping experience. Some keys to success are new and fresh...
by Bridget Behe | Jun 26, 2018 | Consumer, Management, Season 1
Several marketing books have captivated Bridget and changed her marketing perspective. This week, Bridget discusses The Experience Economy by Joseph Pine and James Gilmore. The book sets forth some great marketing paradigms for the 21st century. Many firms can...
by Bridget Behe | Jun 19, 2018 | Management, Other great podcasts, Season 1
Carl Linneaus devised our system of binomial nomenclature (genus, species) for plants. He was a respected physician and botanist. Bridget recently visited his home and teaching garden in Uppsala, Sweden. She discovered what a great marketer he was. This week, Bridget...
