Several marketing books have captivated Bridget and changed her marketing perspective. This week, Bridget discusses The Experience Economy by Joseph Pine and James Gilmore. The book sets forth some great marketing paradigms for the 21st century. Many firms can operationalize what Pine and Gilmore set forth about experience realms (education, aesthetic, entertainment, and escapist) to capitalize on the profitability of experiences. Bridget’s synopsis of the book may just help you add it to your reading list.
Episode 21 transcript