Episode 22: Retailing Changes and Challenges

Bridget’s guest this week is Dr. Patricia Huddleston, a professor of retailing at Michigan State. Bridget and Pat discuss some retail changes and challenges for sellers to create a compelling shopping experience. Some keys to success are new and fresh merchandise, knowledgeable sales people, lighting, and merchandising by color. Listen to learn about how important it is to make each touchpoint in the sales process a seamless part of the shopping journey.

Episode 22 transcript