by Bridget Behe | Feb 22, 2022 | Business Strategy, Environment, Season 5
Earth Day is important for all of us and can be a great time to connect with consumers! There are several ways you can connect with them. Consider marketing plants since woody trees and shrubs sequester carbon and many perennials and annuals provide pollinator habitat...
by Bridget Behe | Feb 8, 2022 | Business Strategy, Landscape, Season 5
This week, Bridget relates some findings from a recent study she and colleagues published on marketing that landscape firms engage in. There are some interesting findings about how much and where they invest in advertising as well as information on the key factors...
by Bridget Behe | Jan 6, 2022 | Business Strategy, Consumer, Retail, Season 5
Happy New Year and Welcome to Season 5 of the Marketing Munchies Podcast! This week, Bridget dives into the Garden Center Magazines’ 2021 State of the Industry Report. With information from > 300 North American garden retailers, this report has some great stats...
by Bridget Behe | Dec 28, 2021 | Business Strategy, Management, Season 4
As we turn the calendar page to a new year, Bridget looks ahead to six keys to a profitable 2022. Hire for attitude and teach for performance to help alleviate some of the labor shortage. Customize rewards around what motivates employees might help. Second, prioritize...
by Bridget Behe | Nov 30, 2021 | Business Strategy, Consumer, Season 4
Bridget and Katie Dubow continue their conversation this week on Plant Trends for 2022. The last four trends are Living Television, On-Demand Flowers, Wild Curation, and In Living Color. The Garden Media Group identifies up and coming plant trends for the following...
by Bridget Behe | Nov 23, 2021 | Business Strategy, Consumer, Season 4
The Garden Media Group has been forecasting trends for over 20 years. This week, Bridget’s guest is the President of the Garden Media Group, Katie Dubow. They’ve dubbed 2022 as the year of Innovation (after the Great Reset of 2021). They discuss the first four of...
