by Bridget Behe | Jan 22, 2019 | Branding, Consumer, Season 2
Oh, Oh, that smell! Quite a few plants have a pleasing fragrance, but how often do we ask our customers to stop and smell the roses? This week, Bridget discusses marketing fragrant plants at a slight premium. Some of her research shows that plants with hedonic...
by Bridget Behe | Nov 27, 2018 | Branding, Consumer, Season 1
While the word local goes unregulated (as to how far away something truly is local) many people are willing to pay a premium price for locally-produced goods. But have you ever thought about why they are willing to pay more? This week, Bridget and Trey Malone...
by Bridget Behe | Feb 6, 2018 | Branding, Consumer, Season 1
Branding has been prevalent in many industries, but is only a few decades old in horticulture. Recent research showed that younger horticultural consumers had greater brand awareness and were more likely to buy branded products. In this podcast, Bridget will share...
