Episode 4 (Season 2): Marketing plants with fragrance

by | Jan 22, 2019 | Branding, Consumer, Season 2

Oh, Oh, that smell! Quite a few plants have a pleasing fragrance, but how often do we ask our customers to stop and smell the roses? This week, Bridget discusses marketing fragrant plants at a slight premium. Some of her research shows that plants with hedonic (sensory) attributes can garner a premium price.

Season 2 Episode 4 transcript