by Bridget Behe | Feb 22, 2022 | Business Strategy, Environment, Season 5
Earth Day is important for all of us and can be a great time to connect with consumers! There are several ways you can connect with them. Consider marketing plants since woody trees and shrubs sequester carbon and many perennials and annuals provide pollinator habitat...
by Bridget Behe | Feb 18, 2022 | Advertising, Retail, Season 5
Bridget and Mel Knuth (Dr. Knuth is an Assistant Professor in the Dept. of Horticultural Sciences at North Carolina State University) talk about some recent research they collaborated on (with Drs. Patricia Huddleston and Charlie Hall) to investigate how consumers...
by Bridget Behe | Feb 8, 2022 | Business Strategy, Landscape, Season 5
This week, Bridget relates some findings from a recent study she and colleagues published on marketing that landscape firms engage in. There are some interesting findings about how much and where they invest in advertising as well as information on the key factors...
by Bridget Behe | Feb 8, 2022 | Employee, Management, Season 5
In this time when labor is in short supply, consider amping up your training. Cultivating a culture of training means that all employees share knowledge using the three key ways each of us learns. Businesses that invest in training are safer, more profitable, have...
