by Bridget Behe | Jan 29, 2019 | Management, Marketing Your Professionalism, Season 2
What’s your vision? Bridget talks about vision statements this week. Whether its for one day, one week, or one year – clearly articulating a vision for what you want to accomplish can really help you manage your time. Listen this week and learn more about...
by Bridget Behe | Jan 22, 2019 | Branding, Consumer, Season 2
Oh, Oh, that smell! Quite a few plants have a pleasing fragrance, but how often do we ask our customers to stop and smell the roses? This week, Bridget discusses marketing fragrant plants at a slight premium. Some of her research shows that plants with hedonic...
by Bridget Behe | Jan 15, 2019 | Business Strategy, Season 2
Bridget and her guest co-host, Trey Malone, welcome back Phil Howard to continue his discussion on mergers and acquisitions. Specifically, they talk about stealth ownership. This happens when a firm buys a brand or other business but works to keep that relationship...
by Bridget Behe | Jan 9, 2019 | Business Strategy, Season 2
Bridget and guest co-host Trey Malone welcome Phil Howard from the Department of Sustainability at Michigan State. Phil has published some recent research on when and why agricultural firms acquire competitors or suppliers. Phil’s research gives us insight about...
by Bridget Behe | Jan 1, 2019 | Marketing Your Professionalism, Season 2
Happy New Year! This week, Bridget has some suggestions for business marketing resolutions to help your business prosper and thrive in 2019. From learning a new skill to reflecting on good and not-so-good occurrences at the business, Bridget will give you some ideas...
