by Bridget Behe | Jul 24, 2018 | Management, Marketing Your Professionalism, Season 1
Marketing yourself is an important part of your career. In this week’s episode, Bridget talks about developing and delivering your elevator speech. Your elevator speech is a brief summary of who you are, what you are doing at work, and what you would like to do...
by Bridget Behe | Jul 17, 2018 | Management, Retail, Season 1
A lot of consumer research, and some eye-tracking studies, have helped marketers understand how vertical merchandising works. Yet, in horticulture, most garden retailers merchandise plants horizontally. This week, Bridget reports on some more eye-tracking research she...
by Bridget Behe | Jul 10, 2018 | Management, Retail, Season 1
Bridget and her colleague Pat Huddleston traveled to the World Marketing Congress in Porto, Portugal, in late June to deliver presentations on some of their eye-tracking work. This week, Pat and Bridget discuss their findings on simple and complex merchandising...
by Bridget Behe | Jul 3, 2018 | Management, Retail, Season 1
Bridget’s guest this week is Dr. Patricia Huddleston, a professor of retailing at Michigan State. Bridget and Pat discuss some retail changes and challenges for sellers to create a compelling shopping experience. Some keys to success are new and fresh...
