by Bridget Behe | Aug 17, 2021 | Retail, Season 4, Social Media, Uncategorized
How comfortable are you with managing your retail digital media? This week, Bridget’s guest is Katie Elzer-Peters, owner of The Garden of Words, LLC. Bridget and Katie talk about meeting at Cultivate21 and discuss some strategies for handling digital media....
by Bridget Behe | Mar 28, 2021 | Consumer, Retail, Season 4, Uncategorized
The National Garden Bureau recently added foliage plants to their marketing programs and declared 2022 as the Year of the Peperomia. You won’t need to wait that long to ramp up your foliage plant marketing. Take some cues from how The Sill merchandises their...
by Bridget Behe | Feb 27, 2021 | Consumer, Retail, Season 4, Uncategorized
https://traffic.libsyn.com/secure/connect-2-consumer/Episode_139_complete.mp3 Social isolation created a lot of boredom last year. Many new customers purchased plants to help change their scenery. Recent research funded by the Horticultural Research Institute and...
by Bridget Behe | Apr 28, 2020 | Consumer, Retail, Season 3, Uncategorized
Spring is fully underway (or almost done in the southern states) and most garden retailers are busy filling orders. But, now is the time to think about engaging customers after they make their purchase. At purchase is a great time to collect email addresses and ask...
by Bridget Behe | Mar 3, 2020 | Business Strategy, Management, Other great podcasts, Season 3, Uncategorized
Did you watch the Super Bowl commercials? I sure did! One in particular caught my attention: Michelob’s 6 for 6pack (here is a link in case you missed it: https://www.youtube.com/watch?v=ANarZ_113Xc ). Dr. Trey Malone is back with his doctoral student, Aaron...
by Bridget Behe | Mar 2, 2020 | Management, Pricing, Season 3, Uncategorized
Considering raising prices this spring? Bridget talks about some key considerations to make before you raise prices. The break-even point is the number of units that need to be sold before profits are generated. Another consideration is pricing by container. But what...
