by Bridget Behe | Sep 21, 2021 | Consumer, Season 4, Social Media
Leslie Halleck is back as a guest to talk about working with plant influencers. Many plant influencers have their roots outside the industry and are energetic, enthusiastic, engaged amateur (as in plants aren’t their profession) influencers who truly do...
by Bridget Behe | Sep 7, 2021 | Consumer, Retail, Season 4, Social Media
Returning guest this week is Katie Elzer-Peters. Bridget and Katie continue their conversation which migrates to micromarketing. Do you have a couch? You might consider yard-sale or second-hand store shopping so you can display this cool Instagram worthy spot and...
by Bridget Behe | Aug 17, 2021 | Retail, Season 4, Social Media, Uncategorized
How comfortable are you with managing your retail digital media? This week, Bridget’s guest is Katie Elzer-Peters, owner of The Garden of Words, LLC. Bridget and Katie talk about meeting at Cultivate21 and discuss some strategies for handling digital media....
by Bridget Behe | Mar 31, 2021 | Retail, Season 4, Social Media
Earth Day is April 22 this year. Are you ready with your marketing strategy? First, consider the ways your company is environmentally-friendly. Can you document pesticide or water reductions? This is great stuff for your website or social media. How will you promote...
by Bridget Behe | Mar 2, 2021 | Advertising, Consumer, Season 4, Social Media
As you tweak your production and advertising schedules, now is a good time to consider the 4 S’s that you should be communicating this spring: Safety, Shop early, Sales? Forget ‘em, and Stay Social. Bridget discusses these important concepts this week to help...
by Bridget Behe | Feb 18, 2021 | Consumer, Edibles, Season 4, Social Media
Last spring, most retailers had a big time selling food-producing plants and this spring should bring much of the same. Boost your revenue and save some labor by communicating about the most local production they can have: in their own space. Select some smaller...
