by Bridget Behe | Feb 8, 2022 | Business Strategy, Landscape, Season 5
This week, Bridget relates some findings from a recent study she and colleagues published on marketing that landscape firms engage in. There are some interesting findings about how much and where they invest in advertising as well as information on the key factors...
by Bridget Behe | Feb 8, 2022 | Employee, Management, Season 5
In this time when labor is in short supply, consider amping up your training. Cultivating a culture of training means that all employees share knowledge using the three key ways each of us learns. Businesses that invest in training are safer, more profitable, have...
by Bridget Behe | Jan 25, 2022 | Consumer, Retail, Season 5
Bridget and Dr. Melinda Knuth (North Carolina State University) finish their three-episode conversation about the American Floral Endowment-funded study on houseplant purchasers. This week, they discuss how many people believe houseplants make them happy (great news!)...
by Bridget Behe | Jan 23, 2022 | Retail, Season 5
Bridget and Melinda Knuth continue their conversation about Mel and her team’s research into houseplant purchasers. This week. Bridget and Mel discuss pricing perceptions, rooms where most/many people do (or don’t) display houseplants, and where they buy...
by Bridget Behe | Jan 12, 2022 | Consumer, Season 5
Bridget’s guest this week is a new Assistant Professor at North Carolina State University: Dr. Melinda Knuth. Mel and colleagues recently published research on houseplant/foliage plant purchasers, funded by the American Floral Endowment. Mel shares some of the...
by Bridget Behe | Jan 6, 2022 | Business Strategy, Consumer, Retail, Season 5
Happy New Year and Welcome to Season 5 of the Marketing Munchies Podcast! This week, Bridget dives into the Garden Center Magazines’ 2021 State of the Industry Report. With information from > 300 North American garden retailers, this report has some great stats...
