by Bridget Behe | Dec 28, 2021 | Business Strategy, Management, Season 4
As we turn the calendar page to a new year, Bridget looks ahead to six keys to a profitable 2022. Hire for attitude and teach for performance to help alleviate some of the labor shortage. Customize rewards around what motivates employees might help. Second, prioritize...
by Bridget Behe | Dec 21, 2021 | Advertising, Consumer, Season 4
Each year, the National Garden Bureau designates a Plant of the Year in each of these six categories: houseplants (new to 2022!), annuals, bulbs, flowering shrubs, perennials, and edibles. This year, the featured plants are peperomia, gladiolus, verbena, lilac, phlox,...
by Bridget Behe | Dec 15, 2021 | Advertising, Consumer, Season 4
With the increase in pet ownership since the pandemic, you might consider (or reconsider) your pet friendly policies. Bridget discusses some practical advice to create an experience that is more inviting to pets and their parents. Clearly stating your leash policy,...
by Bridget Behe | Dec 7, 2021 | Advertising, Consumer, Season 4
Ever have sticker or tee-shirt envy? Now you know the power of swag marketing. Swag (stickers, tee-shirts, water bottles, etc.) is a great way to boost your word-of-mouth marketing by having the champions of your businesses promote it for you. This week, Bridget talks...
by Bridget Behe | Nov 30, 2021 | Business Strategy, Consumer, Season 4
Bridget and Katie Dubow continue their conversation this week on Plant Trends for 2022. The last four trends are Living Television, On-Demand Flowers, Wild Curation, and In Living Color. The Garden Media Group identifies up and coming plant trends for the following...
by Bridget Behe | Nov 23, 2021 | Business Strategy, Consumer, Season 4
The Garden Media Group has been forecasting trends for over 20 years. This week, Bridget’s guest is the President of the Garden Media Group, Katie Dubow. They’ve dubbed 2022 as the year of Innovation (after the Great Reset of 2021). They discuss the first four of...
