by Bridget Behe | Dec 25, 2018 | Other great podcasts, Season 1
As 2018 draws to a close, Bridget shares what she is grateful for this past year. Join her for this holiday podcast and consider all that you are grateful for this year. http://traffic.libsyn.com/connect-2-consumer/Episode_46_Gratitude_complete.mp3 Episode...
by Bridget Behe | Dec 18, 2018 | Retail, Season 1
In September, 2018, Bridget traveled with the International Garden Center Association on their annual garden retail adventure. This year, they visited the Czech Republic and were based in Prague. Bridget talks about some similarities and differences between...
by Bridget Behe | Dec 11, 2018 | Business Strategy, Management, Season 1
Some firms struggle to develop and execute marketing plans. This week, Bridget’s guest is Michigan State graduate Leslie Halleck, founder and president of Halleck Horticulture. Bridget and Leslie have a chat in the car about three of the more common marketing...
by Bridget Behe | Dec 4, 2018 | Marketing Your Professionalism, Season 1
Bridget starts a mini-series with some special guests. This week, former doctoral student and current Vice President and Dean of Undergraduate Education at University of California Riverside is Dr. Jennifer Brown. Jennifer and Bridget had a rare chance to catch-up and...
by Bridget Behe | Nov 27, 2018 | Branding, Consumer, Season 1
While the word local goes unregulated (as to how far away something truly is local) many people are willing to pay a premium price for locally-produced goods. But have you ever thought about why they are willing to pay more? This week, Bridget and Trey Malone...
by Bridget Behe | Nov 20, 2018 | Management, Season 1, Social Media
Local is one of those unregulated terms that many retailers elect to use. Prior research shows that some consumers are willing to pay more for locally-grown products. Bridget’s guests this week are Dr. Trey Malone (Agriculture, Food and Resource Economics at...
