by Bridget Behe | Jul 23, 2019 | Consumer, Retail, Season 2
More consumers are craving a personal connection with nature. This week, Bridget’s guest is Leslie Halleck of Halleck Horticultural. Bridget and Leslie discuss Leslie’s new book “Plant Parenting” and some drivers of this emotional desire to nurture plants that the...
by Bridget Behe | Jul 16, 2019 | Retail, Season 2
This week, Bridget looks forward to participating in the 2019 International Garden Center Congress in Windsor, England. This annual tour is hosted by a different country each year. Bridget is excited to revisit Wisley and Kew Gardens as well as tour London and visit...
by Bridget Behe | Jun 25, 2019 | Landscape, Retail, Season 2
Bridget and Dr. Sue Barton (University of Delaware) talk about Sue’s program ‘Plants for a Livable Delaware’ and how it is helping to promote removal of invasive species and promote substitutes that are more environmentally friendly. Not just for...
by Bridget Behe | Mar 19, 2019 | Consumer, Retail, Season 2
“What brings you in today?” This is a great first step in a three-step selling framework that will help you and your staff have an effective conversation with customers. This week, Bridget talks about sales and selling and offers some structure for sales...
by Bridget Behe | Mar 12, 2019 | Management, Retail, Season 2
Dr. Patricia Huddleston, Professor of Retailing at Michigan State, is Bridget’s guest again this week. They discuss the ‘over-retailing’ of the U.S. Are there too many stores and not enough sales? In some cases, yes, especially for general retailers....
by Bridget Behe | Mar 5, 2019 | Consumer, Retail, Season 2
Co-host Dr. Trey Malone turns the table on Bridget this week. They talk about her entry into using eye-tracking technology in consumer research and why it’s so important. As a pioneer in physiological measures in consumer studies, Bridget shares some of the...
