by Bridget Behe | Jan 17, 2021 | Consumer, Retail, Season 4
Bridget takes a peek into her crystal ball to highlight some likely trends for 2021. Are you ready for them? Diverging markets and shopping preferences are two of them. Health, both mental and physical, prominently influence choices. Food, oh the plant based food we...
by Bridget Behe | Dec 8, 2020 | Consumer, Retail, Season 3
Leslie Halleck and Bridget continue their conversation from last week, discussing what communication messaging should look like next spring Leslie recommends options, convenience and flexibility. Safety perceptions are paramount for in-person shopping since perception...
by Bridget Behe | Nov 10, 2020 | Consumer, Retail, Season 3
Shopping for fresh-cut Christmas trees will be a bit different (like so many other things) this year. This week, Bridget discusses some considerations for any fresh-cut tree retailer to consider. Think about making shopping safe, both for people who want to come and...
by Bridget Behe | Jun 11, 2020 | Consumer, Edibles, Retail, Season 3
Dr. Ariana Torres and Bridget continue their discussion of their latest marketing paper on melons. They discuss more from the marketing melon paper including three types of product attributes: search, experience, and credence attributes. All three types of product...
by Bridget Behe | May 12, 2020 | Retail, Season 3
The National Retail Federation has published a free checklist to help all retailers consider important factors as they re-open for business to the public. This week, Bridget talks about some key points on the free checklist as they pertain to employees, vendors, and...
by Bridget Behe | Apr 28, 2020 | Consumer, Retail, Season 3, Uncategorized
Spring is fully underway (or almost done in the southern states) and most garden retailers are busy filling orders. But, now is the time to think about engaging customers after they make their purchase. At purchase is a great time to collect email addresses and ask...
