by Bridget Behe | Mar 31, 2021 | Retail, Season 4, Social Media
Earth Day is April 22 this year. Are you ready with your marketing strategy? First, consider the ways your company is environmentally-friendly. Can you document pesticide or water reductions? This is great stuff for your website or social media. How will you promote...
by Bridget Behe | Mar 28, 2021 | Consumer, Retail, Season 4, Uncategorized
The National Garden Bureau recently added foliage plants to their marketing programs and declared 2022 as the Year of the Peperomia. You won’t need to wait that long to ramp up your foliage plant marketing. Take some cues from how The Sill merchandises their...
by Bridget Behe | Mar 9, 2021 | Consumer, Retail, Season 4
What safety protocols will you enforce this spring? Health officials are still recommending social distancing, handwashing and sanitizing, and wearing masks. Enforcing mask wearing can be difficult, but is your choice (in many areas). How do you have that tough...
by Bridget Behe | Mar 2, 2021 | Consumer, Retail, Season 4
The National Initiative for Consumer Horticulture is a great resource for retailers to leverage their marketing. I’ve spoken many times about the need to communicate the benefits of plants, and the folks at NICH have some great, free infographics for you to...
by Bridget Behe | Feb 27, 2021 | Consumer, Retail, Season 4, Uncategorized
https://traffic.libsyn.com/secure/connect-2-consumer/Episode_139_complete.mp3 Social isolation created a lot of boredom last year. Many new customers purchased plants to help change their scenery. Recent research funded by the Horticultural Research Institute and...
by Bridget Behe | Jan 22, 2021 | Consumer, Retail, Season 4
From books to wine to electronics, staff picks can influence plant choices. While there are many powerful national plant influencers, some “experts” on your staff can help influence choices, too. Having your key people recommend their favorites can help...
