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Four Lessons from Christmas 2020 to Help Marketing Efforts in 2021: Episode 153 (Season 4)

by Bridget Behe | Oct 5, 2021 | Consumer, Retail, Season 4

Bridget and Trey Malone surveyed a national sample of 1350 consumers last November about their plans for holiday horticulture purchases. What they learned may help you market plants, trees, garland, wreaths and more in 2021. Bridget shares four take-home messages from...

Looking Ahead to the Holiday Season: Episode 152 (Season 4)

by Bridget Behe | Sep 28, 2021 | Business Strategy, Retail, Season 4

Dr. Patricia Huddleston is back on the show this week to talk about sales projections for the upcoming holiday season and what it might mean to retailers and shoppers. She says the projections are already out, earlier than in previous years especially because shoppers...

Micromarketing and a Couch: Episode 149 (Season 4)

by Bridget Behe | Sep 7, 2021 | Consumer, Retail, Season 4, Social Media

Returning guest this week is Katie Elzer-Peters. Bridget and Katie continue their conversation which migrates to micromarketing. Do you have a couch? You might consider yard-sale or second-hand store shopping so you can display this cool Instagram worthy spot and...

Fall Colors for Fall Sales: Episode 147 (Season 4)

by Bridget Behe | Aug 24, 2021 | Consumer, Retail, Season 4

With summer coming to a close and schools back in session, it’s time to turn our attention to fall decorating! The Pantone company released their fall 2021 colors earlier this year and now is the time to take a look at them and plan some fall displays. Consumers...

Managing Your Digital Media: Episode 146 (Season 4)

by Bridget Behe | Aug 17, 2021 | Retail, Season 4, Social Media, Uncategorized

How comfortable are you with managing your retail digital media? This week, Bridget’s guest is Katie Elzer-Peters, owner of The Garden of Words, LLC. Bridget and Katie talk about meeting at Cultivate21 and discuss some strategies for handling digital media....

Tiny Plants – Big Trend: Episode 145 (Season 4)

by Bridget Behe | Aug 10, 2021 | Consumer, Retail, Season 4

Marketing Munchies this week features Leslie Halleck (Halleck Horticulture) with her new book release “Tiny Plants: Discover the Joys of Growing and Collecting Itty-Bitty Houseplants.” This BIG plant trend for small plants is just beginning to grow....
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Recent Posts

  • Bee a Friend to Pollinators: Episode 189 (Season 5)
  • Three’s a Trend: Episode 188 (Season 5)
  • Edible Flowers: Episode 187 (Season 5)
  • Does Wearing Eye-tracking Glasses Change Behavior? Episode 186 (Season 5)
  • International Garden Center Congress goes to Amsterdam in 2022: Episode 185 (Season 5)

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