by Bridget Behe | Jan 25, 2022 | Consumer, Retail, Season 5
Bridget and Dr. Melinda Knuth (North Carolina State University) finish their three-episode conversation about the American Floral Endowment-funded study on houseplant purchasers. This week, they discuss how many people believe houseplants make them happy (great news!)...
by Bridget Behe | Jan 23, 2022 | Retail, Season 5
Bridget and Melinda Knuth continue their conversation about Mel and her team’s research into houseplant purchasers. This week. Bridget and Mel discuss pricing perceptions, rooms where most/many people do (or don’t) display houseplants, and where they buy...
by Bridget Behe | Jan 6, 2022 | Business Strategy, Consumer, Retail, Season 5
Happy New Year and Welcome to Season 5 of the Marketing Munchies Podcast! This week, Bridget dives into the Garden Center Magazines’ 2021 State of the Industry Report. With information from > 300 North American garden retailers, this report has some great stats...
by Bridget Behe | Nov 2, 2021 | Business Strategy, Consumer, Retail, Season 4
It all started with an email with the subject line, “Shouldn’t we charge what consumers are willing to pay?” and I was immediately intrigued. A few emails later and he agreed to be my guest on the podcast. Mark Javier founded Plants Without Borders to help connect...
by Bridget Behe | Oct 26, 2021 | Business Strategy, Consumer, Retail, Season 4
A great example of a field study was orchestrated by Joe Perlaky, Executive Director for the Maumee Valley Growers (Ohio). This week, Bridget and Joe discuss the findings of their 2021 study. Purchases were made many times in 5-7 seconds and most often by women....
by Bridget Behe | Oct 12, 2021 | Consumer, Retail, Season 4
Dr. Pat Huddleston is back on the show this week to discuss some recent research on the first luxury or splurge item that Americans purchased during COVID. With 360 responses, they found the most frequently mentioned category was entertainment (e.g. video games and...
