by Bridget Behe | Jun 6, 2022 | Consumer, Edibles, Retail, Season 5
This week, Bridget talks about inspiring your customers to grow and used edible flowers. Her research shows that people who buy both flowering and edible plants derive more benefits than those who buy one type or the other. Inspire customers to share their uses of...
by Bridget Behe | May 24, 2022 | Management, Retail, Season 5
If you would enjoy seeing some of the best garden retailers in and around Amsterdam, consider joining this year’s IGCA Congress. This annual event returns after a break due to COVID-19. Two of the stops that are “must see” for this tour are the...
by Bridget Behe | Apr 26, 2022 | Consumer, Retail, Season 5
Mother’s Day is Sunday May 8. While this holiday is typically quite busy for most horticultural businesses, there are some things you might do to enhance your marketing. Could you entice some customers to buy mom (or grandma) a gift card and take them shopping...
by Bridget Behe | Apr 19, 2022 | Consumer, Edibles, Retail, Season 5
Axiom Marketing Group published a study on March 2, 2022, about the top outdoor projects Americans plan to engage in for this year. Bridget talks about how to incorporate these planned projects into your marketing and merchandising efforts this spring. Plenty of...
by Bridget Behe | Apr 12, 2022 | Consumer, Retail, Season 5
Recently published in the Journal of Environmental Horticulture and funded by the Horticultural Research Institute, Bridget and colleagues showed that customers “read” displays much like they read a book. In other words, consumers viewing horizontally...
by Bridget Behe | Feb 18, 2022 | Advertising, Retail, Season 5
Bridget and Mel Knuth (Dr. Knuth is an Assistant Professor in the Dept. of Horticultural Sciences at North Carolina State University) talk about some recent research they collaborated on (with Drs. Patricia Huddleston and Charlie Hall) to investigate how consumers...
