by Bridget Behe | Nov 9, 2021 | Business Strategy, Pricing, Season 4
Bridget has Ag Economist Dr. Charlie Hall return to the podcast this week to talk about inflation and price increases. Inflation increases have been in the news a lot lately. Why is a 13% price increase the “magic” number for 2022? Listen to learn more...
by Bridget Behe | Jun 12, 2020 | Business Strategy, Management, Pricing, Season 3
Many plant retailers experienced an unprecedented spike in sales with the COVID-19 shelter in place orders in effect throughout the country. With that surge in demand, it makes planning for the 2021 season a bit more challenging. This week on the podcast, Bridget...
by Bridget Behe | Mar 2, 2020 | Management, Pricing, Season 3, Uncategorized
Considering raising prices this spring? Bridget talks about some key considerations to make before you raise prices. The break-even point is the number of units that need to be sold before profits are generated. Another consideration is pricing by container. But what...
by Bridget Behe | Oct 29, 2019 | Pricing, Season 2
Sales? What’s your thought? Bridget and Mike Ouding talk about his Firefly Sale held each August. It moves a lot of inventory and creates a lot of fun for his customers....
by Bridget Behe | Sep 17, 2019 | Business Strategy, Pricing, Season 2
Products, like insects or diseases, go through predictable stages or phases. Understanding where your key products are in their life cycle can help you more strategically price products. It can also help you understand when it’s time to eliminate a product....
by Bridget Behe | Aug 13, 2019 | Consumer, Pricing, Season 2
Price is a very important piece of information consumers may need to make a purchase decision. This week, Bridget talks about some of her eye-tracking research and the impact of price on buying. Product benefits help sell products at higher price points while showing...
