by Bridget Behe | May 3, 2018 | Management, Other great podcasts, Season 1
With this new segment to the Marketing Munchies podcast series, Bridget will introduce some “marketing basics.” This first marketing basics podcast focuses on the definition of marketing. All too often marketing gets confused with (only) advertising. In...
by Bridget Behe | Feb 27, 2018 | Management, Other great podcasts, Season 1
What should you really be marketing this spring? Benefits, not features. Last week, Bridget and Charlie Hall discussed his article on plant benefits. This week, Bridget can help you turn product features into benefits. Features are attributes about the product (what...
