by Bridget Behe | May 27, 2022 | Consumer, Other great podcasts, Season 5
Bridget and several other colleagues use eye-tracking glasses to better understand how people buy plants and related products. This week, Dr. Mel Knuth (Assistant Professor of Horticultural Sciences at North Carolina State University) returns to discuss a study that...
by Bridget Behe | Aug 31, 2021 | Business Strategy, Marketing Your Professionalism, Other great podcasts, Season 4
Women in horticulture. We are numerous. Yet, is there (still) a problem? And the answer is YES! Adding to their ongoing series on Women in Horticulture, AmericanHort along with with luncheon sponsor Syngenta hosted a keynote by Leslie Halleck and panel of women at a...
by Bridget Behe | Dec 17, 2020 | Management, Other great podcasts, Season 3
Most of us are eager to put 2020 behind us and turn the page to a new calendar year. Before we do, Bridget talks about some important lessons we probably learned in 2020 that should shape what we do moving forward into a new year for our businesses. Bridget discusses...
by Bridget Behe | Nov 4, 2020 | Business Strategy, Other great podcasts, Season 3
Your product portfolio is just as important as your retirement portfolio. The Boston Consulting Group was one of the first to categorize products sold as cash cows, stars, pets, or question marks. This week, Bridget talks about what makes each of those products in...
by Bridget Behe | May 5, 2020 | Other great podcasts, Season 3
Increasingly, the grower’s ability to control inputs can lead to greater crop quality. This week, Bridget discusses controlled environment agriculture (CEA) with the soon-to-be-Dr. Kellie Walters (doctoral candidate at Michigan State). Kellie and Bridget, along...
by Bridget Behe | Apr 7, 2020 | Consumer, Other great podcasts, Season 3
This week, Bridget discusses a recent Harvard Business Review article by Ted Waldron and James Wetherbe entitled Ensure That Your Customer Relationships Outlast Coronavirus (4/1/2020). Thinking about different elements of your communications may be helpful now and in...
