by Bridget Behe | Oct 16, 2018 | Consumer, Management, Season 1
Too many choices? Sometimes we can overwhelm customers with too many choices. This week, Bridget and guest host Dr. Trey Malone (Michigan State Agriculture, Food, and Resource Economics Dept.) discuss choice overload. When do we risk putting too many choices in front...
by Bridget Behe | Oct 9, 2018 | Consumer, Management, Season 1
This week, Bridget’s guest is Dr. Trey Malone (Assistant Professor, Agriculture, Food, and Resource Economics at Michigan State). Trey and Bridget talk about the differences between consumer preferences (I like pink petunias) versus perceptions (petunias require...
by Bridget Behe | Sep 25, 2018 | Management, Other great podcasts, Season 1
A recent Harvard Business Review article highlighted the importance of curiosity in companies. This week, Bridget shares some key findings from the article. Curiosity helps build resilience in a company and gives employees the ability to see from different...
by Bridget Behe | Sep 18, 2018 | Consumer, Management, Season 1
Putting into practice some research from the NY Times best-selling book Nudge: Improving Decisions about Health, Wealth, and Happiness by Thaler and Sunstein, Bridget talks about three ways to nudge consumers to better choices. You can influence choice in many ways,...
by Bridget Behe | Aug 28, 2018 | Management, Pricing, Retail, Season 1
We all want people to read signs, but often they don’t. This week, Bridget shares five tips to making better signs. Price is an important component of the sign, but price shouldn’t be the headline. Bridget’s research shows that the side of the sign...
by Bridget Behe | Aug 7, 2018 | Management, Marketing Your Professionalism, Other great podcasts, Season 1
Last week, Bridget talked about creating and refining your elevator speech. This week, she helps you understand how to use your elevator speech and then develop some good questions to start a conversation on the trade show floor. Marketing yourself means that you can...
