by Bridget Behe | Feb 8, 2022 | Business Strategy, Landscape, Season 5
This week, Bridget relates some findings from a recent study she and colleagues published on marketing that landscape firms engage in. There are some interesting findings about how much and where they invest in advertising as well as information on the key factors...
by Bridget Behe | Jul 9, 2019 | Environment, Landscape, Season 2
Bridget is back with Dr. Sue Barton to continue their discussion of Plants for a Livable Delaware. Not just for Delaware residents, the program helps to develop more thoughtful residential landscaping. Turf plays a major role in American yards and planning for this...
by Bridget Behe | Jun 25, 2019 | Landscape, Retail, Season 2
Bridget and Dr. Sue Barton (University of Delaware) talk about Sue’s program ‘Plants for a Livable Delaware’ and how it is helping to promote removal of invasive species and promote substitutes that are more environmentally friendly. Not just for...
by Bridget Behe | May 28, 2019 | Consumer, Landscape, Season 2
This week, Bridget and her guest Dr. Susan Barton (University of Delaware) discuss the economic benefits of landscaping. If you provide landscaping services and need some research-based evidence that it is a good investment, this episode is for you! One of the more...
by Bridget Behe | Sep 11, 2018 | Consumer, Landscape, Season 1
Little has been published about the importance of landscaping from the consumer perspective. This week, Bridget’s guest is Mel Knuth from Texas A&M University. They discuss her fourth paper in the water conservation series but this one takes a bit of a turn....
by Bridget Behe | Aug 21, 2018 | Consumer, Environment, Landscape, Season 1
This week, Bridget continues her discussion with Melinda Knuth, doctoral student at Texas A&M University, about consumer perceptions of the water source for growing plants as well as landscape water use. Bridget and Mel share their findings about what a national...
