by Bridget Behe | Apr 3, 2018 | Consumer, Environment, Season 1
This week, Bridget continues to discuss bee-friendly insect management strategies but combines them with consumer perceptions of other eco-friendly practices. These include containers made from recycled materials, sustainably-sourced potting mixes or media, and...
by Bridget Behe | Mar 30, 2018 | Consumer, Environment, Season 1
Part of our industry’s connection to the environment is the food sources we provide for pollinators. With pollinator populations in decline, some colleagues and I wanted to understand what consumers were thinking about the use of neonicotonids. This week, I’ll discuss...
by Bridget Behe | Mar 20, 2018 | Consumer, Environment, Season 1
Pollinator friendly insect management practices are a “hot topic” in the horticulture industry today. How do consumers feel about the promotion of pollinator friendly plants and do they pay any attention to the signs and displays? My guest this week is...
by Bridget Behe | Feb 20, 2018 | Consumer, Environment, Season 1
Plants have many benefits, but we rarely talk about them or communicate them in our marketing efforts. Why? Most marketers don’t realize that people buy benefits (what the product does for them) not features (what the product is or how it can be described)....
