by Bridget Behe | Apr 12, 2022 | Consumer, Retail, Season 5
Recently published in the Journal of Environmental Horticulture and funded by the Horticultural Research Institute, Bridget and colleagues showed that customers “read” displays much like they read a book. In other words, consumers viewing horizontally...
by Bridget Behe | Jan 25, 2022 | Consumer, Retail, Season 5
Bridget and Dr. Melinda Knuth (North Carolina State University) finish their three-episode conversation about the American Floral Endowment-funded study on houseplant purchasers. This week, they discuss how many people believe houseplants make them happy (great news!)...
by Bridget Behe | Jan 12, 2022 | Consumer, Season 5
Bridget’s guest this week is a new Assistant Professor at North Carolina State University: Dr. Melinda Knuth. Mel and colleagues recently published research on houseplant/foliage plant purchasers, funded by the American Floral Endowment. Mel shares some of the...
by Bridget Behe | Jan 6, 2022 | Business Strategy, Consumer, Retail, Season 5
Happy New Year and Welcome to Season 5 of the Marketing Munchies Podcast! This week, Bridget dives into the Garden Center Magazines’ 2021 State of the Industry Report. With information from > 300 North American garden retailers, this report has some great stats...
by Bridget Behe | Dec 21, 2021 | Advertising, Consumer, Season 4
Each year, the National Garden Bureau designates a Plant of the Year in each of these six categories: houseplants (new to 2022!), annuals, bulbs, flowering shrubs, perennials, and edibles. This year, the featured plants are peperomia, gladiolus, verbena, lilac, phlox,...
by Bridget Behe | Dec 15, 2021 | Advertising, Consumer, Season 4
With the increase in pet ownership since the pandemic, you might consider (or reconsider) your pet friendly policies. Bridget discusses some practical advice to create an experience that is more inviting to pets and their parents. Clearly stating your leash policy,...
