by Bridget Behe | Jun 14, 2022 | Consumer, Environment, Season 5
Next week (June 19-25) is National Pollinator Week. Bridget has some ideas to help you highlight this notable week to customers. Keys to engaging customers include information about both food and habitat. Pollinators need seasonal nectar, so an emphasis on the...
by Bridget Behe | Jun 6, 2022 | Consumer, Edibles, Retail, Season 5
This week, Bridget talks about inspiring your customers to grow and used edible flowers. Her research shows that people who buy both flowering and edible plants derive more benefits than those who buy one type or the other. Inspire customers to share their uses of...
by Bridget Behe | May 27, 2022 | Consumer, Other great podcasts, Season 5
Bridget and several other colleagues use eye-tracking glasses to better understand how people buy plants and related products. This week, Dr. Mel Knuth (Assistant Professor of Horticultural Sciences at North Carolina State University) returns to discuss a study that...
by Bridget Behe | May 3, 2022 | Consumer, Season 5
We want our customers to be happy with their purchases but Jessica Hicks DeGraaf (former M.S. student of mine) showed that it was customer delight (not satisfaction) that influenced people to buy a plant again. We revisited her work to better understand the role of...
by Bridget Behe | Apr 26, 2022 | Consumer, Retail, Season 5
Mother’s Day is Sunday May 8. While this holiday is typically quite busy for most horticultural businesses, there are some things you might do to enhance your marketing. Could you entice some customers to buy mom (or grandma) a gift card and take them shopping...
by Bridget Behe | Apr 19, 2022 | Consumer, Edibles, Retail, Season 5
Axiom Marketing Group published a study on March 2, 2022, about the top outdoor projects Americans plan to engage in for this year. Bridget talks about how to incorporate these planned projects into your marketing and merchandising efforts this spring. Plenty of...
