by Bridget Behe | Dec 29, 2020 | Business Strategy, Season 3
We are all happy to turn the calendar page to 2021. This week, Bridget describes 5 New Year resolutions for your business to make and keep. Use scenario planning to be ready for different outcomes. Cross-train employees to be more prepared for labor changes....
by Bridget Behe | Dec 1, 2020 | Business Strategy, Season 3, Social Media
Bridget has guest Leslie Halleck back on the podcast this week. Leslie’s marketing savvy and practicality help firms understand the need, now more than ever, to keep a foot pressed down on the gas pedal for digital efforts. Bridget and Leslie discuss not just...
by Bridget Behe | Nov 4, 2020 | Business Strategy, Other great podcasts, Season 3
Your product portfolio is just as important as your retirement portfolio. The Boston Consulting Group was one of the first to categorize products sold as cash cows, stars, pets, or question marks. This week, Bridget talks about what makes each of those products in...
by Bridget Behe | Jun 12, 2020 | Business Strategy, Management, Pricing, Season 3
Many plant retailers experienced an unprecedented spike in sales with the COVID-19 shelter in place orders in effect throughout the country. With that surge in demand, it makes planning for the 2021 season a bit more challenging. This week on the podcast, Bridget...
by Bridget Behe | Apr 21, 2020 | Business Strategy, Retail, Season 3
This week, Bridget talks about how hard retailers are working to conduct contactless (online, pick-up, or delivery) sales. Consider revising hours of operation, bundling products and services, beginning the online/phone conversation about how the new shopping reality...
by Bridget Behe | Mar 31, 2020 | Business Strategy, Other great podcasts, Season 3
Marketing through this pandemic is certainly uncertain. Bridget and Trey discuss some strategies for both production and retail businesses. The positive messaging of the food and beauty of nature and plants will resonate well right now and likely into the future....
