by Bridget Behe | May 10, 2022 | Advertising, Season 5
Bridget and Katie Elzer-Peters (Owner, The Garden of Words, LLC) had a chat recently about the June 2022 cover of Better Homes and Gardens. Katie said her two worlds collided in that cover. She and Bridget share some insight about what that cover means to our industry...
by Bridget Behe | Mar 17, 2022 | Advertising, Business Strategy, Season 5
We are seeing QR codes in more places since the onset of the pandemic. How can your business benefit from using QR codes? Bridget suggests four ways this week. First, consider using them to communicate key product information before (during and after) purchase....
by Bridget Behe | Feb 18, 2022 | Advertising, Retail, Season 5
Bridget and Mel Knuth (Dr. Knuth is an Assistant Professor in the Dept. of Horticultural Sciences at North Carolina State University) talk about some recent research they collaborated on (with Drs. Patricia Huddleston and Charlie Hall) to investigate how consumers...
by Bridget Behe | Dec 21, 2021 | Advertising, Consumer, Season 4
Each year, the National Garden Bureau designates a Plant of the Year in each of these six categories: houseplants (new to 2022!), annuals, bulbs, flowering shrubs, perennials, and edibles. This year, the featured plants are peperomia, gladiolus, verbena, lilac, phlox,...
by Bridget Behe | Dec 15, 2021 | Advertising, Consumer, Season 4
With the increase in pet ownership since the pandemic, you might consider (or reconsider) your pet friendly policies. Bridget discusses some practical advice to create an experience that is more inviting to pets and their parents. Clearly stating your leash policy,...
by Bridget Behe | Dec 7, 2021 | Advertising, Consumer, Season 4
Ever have sticker or tee-shirt envy? Now you know the power of swag marketing. Swag (stickers, tee-shirts, water bottles, etc.) is a great way to boost your word-of-mouth marketing by having the champions of your businesses promote it for you. This week, Bridget talks...
