by Bridget Behe | Nov 9, 2021 | Business Strategy, Pricing, Season 4
Bridget has Ag Economist Dr. Charlie Hall return to the podcast this week to talk about inflation and price increases. Inflation increases have been in the news a lot lately. Why is a 13% price increase the “magic” number for 2022? Listen to learn more...
by Bridget Behe | Nov 2, 2021 | Business Strategy, Consumer, Retail, Season 4
It all started with an email with the subject line, “Shouldn’t we charge what consumers are willing to pay?” and I was immediately intrigued. A few emails later and he agreed to be my guest on the podcast. Mark Javier founded Plants Without Borders to help connect...
by Bridget Behe | Oct 26, 2021 | Business Strategy, Consumer, Retail, Season 4
A great example of a field study was orchestrated by Joe Perlaky, Executive Director for the Maumee Valley Growers (Ohio). This week, Bridget and Joe discuss the findings of their 2021 study. Purchases were made many times in 5-7 seconds and most often by women....
by Bridget Behe | Oct 19, 2021 | Business Strategy, Consumer, Season 4
Bridget has Joe Perlaky, Executive Director for the Maumee Valley Growers (Ohio), as a guest this week. He orchestrated a great example of a field study earlier this spring. Growers, wholesalers, and retailers can benefit from what Joe and his grower/retailers did and...
by Bridget Behe | Oct 12, 2021 | Consumer, Retail, Season 4
Dr. Pat Huddleston is back on the show this week to discuss some recent research on the first luxury or splurge item that Americans purchased during COVID. With 360 responses, they found the most frequently mentioned category was entertainment (e.g. video games and...
