As we turn the calendar page to a new year, Bridget looks ahead to six keys to a profitable 2022. Hire for attitude and teach for performance to help alleviate some of the labor shortage. Customize rewards around what motivates employees might help. Second, prioritize communicating plant benefits on and offline. Third, price increases are timely and not entirely unexpected by consumers (so we can preserve the bottom line). Prune the unprofitable items for those cultivars or SKUs that are not growing in sales. Now is the time! Speaking of ramping up, 2022 will be the year to ramp up your online communications (no matter how great they are now). Take care of yourself!