by Bridget Behe | Mar 29, 2022 | Business Strategy, Management, Season 5
There are several types of customer loyalty programs. What does yours look like? This week, Bridget discusses some different kinds of loyalty programs as well as some advantages and disadvantages. Most importantly, measuring the impacts of the loyalty programs should...
by Bridget Behe | Mar 22, 2022 | Business Strategy, Season 5
This week’s guest on the podcast is Michigan State graduate Lindsay Daschner, entrepreneur and founder of Forget-Me-Not Farms in southeast Michigan. Lindsay was the MSU Hort Club president a few years ago and embarked on her journey to produce top-notch...
by Bridget Behe | Mar 17, 2022 | Advertising, Business Strategy, Season 5
We are seeing QR codes in more places since the onset of the pandemic. How can your business benefit from using QR codes? Bridget suggests four ways this week. First, consider using them to communicate key product information before (during and after) purchase....
by Bridget Behe | Mar 8, 2022 | Business Strategy, Management, Season 5
Imagine trying to drive your car without a dashboard. You can still drive the car, but without that key information you may not be running well or safe. Your company should have a financial dashboard, posted where key employees can see it, to help them make better...
by Bridget Behe | Mar 1, 2022 | Environment, Season 5
Water is a precious resource. Plants can’t grow without water (nothing lives without water) and we were curious about the relationship between plant water needs, water conservation messages, and the likelihood of a consumer to buy a plant. Bridget has Dr. Mel...
