by Bridget Behe | Jan 25, 2022 | Consumer, Retail, Season 5
Bridget and Dr. Melinda Knuth (North Carolina State University) finish their three-episode conversation about the American Floral Endowment-funded study on houseplant purchasers. This week, they discuss how many people believe houseplants make them happy (great news!)...
by Bridget Behe | Jan 23, 2022 | Retail, Season 5
Bridget and Melinda Knuth continue their conversation about Mel and her team’s research into houseplant purchasers. This week. Bridget and Mel discuss pricing perceptions, rooms where most/many people do (or don’t) display houseplants, and where they buy...
by Bridget Behe | Jan 12, 2022 | Consumer, Season 5
Bridget’s guest this week is a new Assistant Professor at North Carolina State University: Dr. Melinda Knuth. Mel and colleagues recently published research on houseplant/foliage plant purchasers, funded by the American Floral Endowment. Mel shares some of the...
by Bridget Behe | Jan 6, 2022 | Business Strategy, Consumer, Retail, Season 5
Happy New Year and Welcome to Season 5 of the Marketing Munchies Podcast! This week, Bridget dives into the Garden Center Magazines’ 2021 State of the Industry Report. With information from > 300 North American garden retailers, this report has some great stats...
