by Bridget Behe | Sep 28, 2021 | Business Strategy, Retail, Season 4
Dr. Patricia Huddleston is back on the show this week to talk about sales projections for the upcoming holiday season and what it might mean to retailers and shoppers. She says the projections are already out, earlier than in previous years especially because shoppers...
by Bridget Behe | Sep 21, 2021 | Consumer, Season 4, Social Media
Leslie Halleck is back as a guest to talk about working with plant influencers. Many plant influencers have their roots outside the industry and are energetic, enthusiastic, engaged amateur (as in plants aren’t their profession) influencers who truly do...
by Bridget Behe | Sep 14, 2021 | Advertising, Consumer, Season 4
Bridget and her guest Katie Elzer-Peters talk about fall festivals and how community involvement can be an incremental step to recruiting more new customers. Pop-up markets are another means to take a limited product offering out into the community to build awareness...
by Bridget Behe | Sep 7, 2021 | Consumer, Retail, Season 4, Social Media
Returning guest this week is Katie Elzer-Peters. Bridget and Katie continue their conversation which migrates to micromarketing. Do you have a couch? You might consider yard-sale or second-hand store shopping so you can display this cool Instagram worthy spot and...
